Privacy Policy

Privacy Policy

Last updated: 09/01/26

GLASY ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit or make a purchase from our Shopify-powered website www.glasybeauty.com.

This policy applies to customers and visitors worldwide, including the United Kingdom, the European Economic Area (EEA), and the United States.


1. Who We Are

GLASY is a UK-based makeup brand. For the purposes of data protection law, GLASY is the data controller of your personal information.

If you have any questions about this policy or how we handle your data, please contact us at:

Email: help@glasybeauty.com


2. Personal Data We Collect

When you visit our Site or interact with us, we may collect the following types of personal data:

a) Information you provide to us:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely by third-party payment providers; we do not store card details)
  • Order history
  • Marketing preferences
  • Social media handles (for influencer communication or PR gifting)
  • Any information you provide when contacting us

b) Information collected automatically:

  • IP address
  • Device and browser information
  • Time zone and location data
  • Pages viewed and interactions with the Site
  • Cookies and similar tracking technologies


3. How We Collect Your Data

We collect personal data when you:

  • Place an order through our Shopify store
  • Create an account or subscribe to our text and mailing list
  • Contact us via email, website forms, or social media
  • Participate in promotions, launches, or influencer campaigns
  • Browse our Site (via cookies and analytics tools)


4. How We Use Your Personal Data

We use your data to:

  •  Process and fulfil orders
  • Communicate with you about your purchase
  • Provide customer support
  • Send marketing emails (where you have consented)
  • Manage influencer and PR relationships
  • Improve and optimise our website
  • Prevent fraud and maintain site security
  • Comply with legal and regulatory obligations

5. Legal Bases for Processing (UK & EU GDPR)

We process your personal data under the following legal bases:

Contract: To fulfil your order or provide requested services
Consent: For marketing communications and certain cookies
Legitimate interests: To operate, improve, and grow our business
Legal obligation: To comply with tax, accounting, and legal requirements


6. Marketing Communications

If you opt in to receive marketing from GLASY, we may send you emails about product launches, promotions, and brand updates.

You can unsubscribe at any time by:

Clicking the unsubscribe link in our emails, or contacting us directly.


7. Shopify & Third-Party Services

Our store is hosted on Shopify, which provides the e-commerce platform that allows us to sell our products. Your data may be processed by Shopify and trusted third-party providers, including:

  • Payment processors (e.g. Stripe, PayPal)
  • Shipping and fulfilment partners
  • Email marketing platforms
  • Analytics and advertising services (e.g. Google Analytics, Meta)

These providers only process your data as necessary to perform their services and are required to protect your information.


8. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable core website functionality
  • Analyse site traffic and performance
  • Support advertising and marketing activities

You can manage or disable cookies through your browser settings or via our cookie banner. For more information, please see our Cookie Policy (if applicable).


9. International Data Transfers

Your personal data may be transferred to and processed outside your country of residence, including the UK, EU, and United States. Where this occurs, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.


10. How Long We Keep Your Data

We retain personal data only for as long as necessary:

  • Order and transaction data: retained for legal and accounting purposes 
  • Marketing data: retained until you unsubscribe or withdraw consent
  • Customer enquiries: retained for a reasonable period to manage follow-ups


11. Your Data Protection Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to or restrict certain processing
  • Opt out of targeted advertising (US residents)
  • Lodge a complaint with a data protection authority (UK users may contact the ICO)

To exercise your rights, please contact us using the details above.


12. Data Security

We take reasonable steps to protect your personal data using secure platforms and trusted service providers. However, no method of transmission over the internet is 100% secure.


13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date.


14. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or your personal data, please contact:

Email: help@glasybeauty.com